Changes

Common persons and music industry professionals are always talking about how much the music industry has changed within the last two decades. People often mention a decline of record sales, the impact the internet has had on the industry and the amount of iconic record companies that have closed their doors over the years. This conversation also contemplates best practices for artists and songwriters in terms of securing income for their craft.

The recent changes that have occurred within the entertainment and music industry have occurred among music industry executives. There have been many changes at the major record labels, publishing companies and performing right’s organizations. Recently there has been many promotions, promoting current executives to higher ranks within the industry.

Courtney Lowery is among one of those that earned a promotion. Lowery was promoted to the VP of Publicity at Epic Records allowing him to specialize in the design and implementation of global media campaigns including digital, print, social media and new technologies. Further changes in the industry include industry veteran founding MRKT Music, a music label and label services provider. The company will partner with Nile Rodgers’ Sumthing Distribution for all physical releases. More information relating to personnel changes can be found at www.billboard.com, visit this link.

One of the ground shaking changes includes the resignation of two Universal Music Group (UMG) executives in one week. One of those executives is Rob Wells, president of global digital business, that is leaving to pursue entrepreneurial endeavors.  Following the announcement, UMG decided to reassess their digital media and marketing plan. Changes are expected to occur transitioning the company from a one size fits all imprints to allowing each imprint to be individually branded. To read more about the upcoming changes at UMG, click click.