Many of us have discovered new bands after first hearing a
song in an Apple commercial, television show or movie. Without music, movies
would be a collection of words that fail to convey emotion. Songs are used in movies and commercials to
further paint the picture intended by the writer, imagine Footloose or Jaws without
the background music. Music supervisors are the individuals responsible for
placing music in a matter that completes the story.
Music placement also serves as an alternative revenue stream
for artists and record labels among declining record sales. Once a record has
been chosen to sync against a movie, television show or commercial, the terms
of use have to be negotiated before the piece is licensed. Music licensing has helped jumpstart the
careers of countless artists.
Moayeri, L. (2014). A Music Supervisor’s Story. Electronic Musician. 30(7), 76-78.
The Art of Music Supervision. (2013). Billboard, 125(44), 39.
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